Rethinking the Telegraph homepage as an engagement first - editorial proposition
To champion, through quality journalism, our core beliefs of enterprise, fair play and enjoyment
(Details)
Forming habits and driving subscriptions
The old homepage offered hundreds of stories but very little in the way of editorial curation. It was also difficult to group content around a theme. And hard to create impact or make content stand out. Editorial desks came to rely on Portal as a crutch.
Rethinking the homepage as an engagement first - editorial proposition
The goal is to champion, through quality journalism, our core beliefs of enterprise, fair play and enjoyment. To pioneer new ways to serve at least 10 million registered customers and 1 million subscribers through quality journalism and experiences, bringing them closer to us and each other.
Go big or go home
A flexible modular layout and full-width denser pages with clean uncluttered layouts. Visually richer and more scannable, making it easier for ourreaders to discover and enjoy our journalism.
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