Anatomy of an article page & commenting section with a clear threading hierarchy

Creating article pages utilising the page layout and working with intricate grid systems
(Client)
The Telegraph
(Year)
2019
Anatomy of an article page & commenting section with a clear threading hierarchy
(Details)
(Challenge)

Putting editorial content first, without compromising on ad revenue

The anatomy of the new Telegraph article pages present itself with the challenge of integrating advertising elements into the layout, without disrupting the editorial connect.

(Goal)

Setting up a clear page hierarchy

The goal is to champion, through quality journalism. The new article pages needed a flexible layout and a range of templates to fit the needs of the editorial teams.

(Result)

Right- and left-hand rails

Making usage of the right- and left-hand rail within the article expanded the layout options. Whit the extra space we where able to create sections for advertising without disrupting the reader flow of the editorial articles.

(Connect)

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